GRIPS CUSTOMERS & RESEARCH PARTNERS
Adult intimate apparel and accessories including lingerie, intimate toys, bondage equipment, lubricants, and related products designed for adult wellness and pleasure.
59M
13M
2.0-2.5%
$200-300
30+
Adult Intimate Apparel and Accessories's aggregate online sales across tracked retailers amounted to $623M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 16% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
62%
Desktop
38%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Adult Intimate Apparel and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Adult Intimate Apparel and Accessories retailers, with performance tracked over time.
