GRIPS CUSTOMERS & RESEARCH PARTNERS
Decorative wall products including removable decals, stencils, peel-and-stick designs, and wall murals for interior decoration.
589M
433M
2.0-2.5%
$0-100
15+
Wall Decals and Stencils's aggregate online sales across tracked retailers amounted to $7.6B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 28% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Wall Decals and Stencils retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Wall Decals and Stencils retailers, with performance tracked over time.
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