GRIPS CUSTOMERS & RESEARCH PARTNERS
Fresh flowers, professionally designed floral arrangements, potted plants, and coordinated gift items for special occasions with convenient same-day delivery options.
119M
24M
3.0-3.5%
$100-200
60+
Floral and Plant's aggregate online sales across tracked retailers amounted to $916M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 18% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
64%
Mobile
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Floral and Plant retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Floral and Plant retailers, with performance tracked over time.
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