GRIPS CUSTOMERS & RESEARCH PARTNERS
Air purifiers, water filters, and purification systems designed to improve home air and water quality.
21M
3.95M
2.0-2.5%
$200-300
50+
Air and Water Purification's aggregate online sales across tracked retailers amounted to $262M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 14% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Air and Water Purification retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Air and Water Purification retailers, with performance tracked over time.
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200+ retailers tracked
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150+ retailers tracked
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150+ retailers tracked
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150+ retailers tracked
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150+ retailers tracked
Home Decor and Accessories
100+ retailers tracked
Kitchenware and Culinary Tools
100+ retailers tracked
