blueair.com
Blueair.com is a website that sells a range of air purifiers and accessories. They provide products that help improve indoor air quality by removing various airborne pollutants such as dust, allergens, and odors. The site offers a diverse collection of efficient and innovative air filtration systems to accommodate different air purifying needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
blueair.com Annual Revenue and Growth
blueair.com's annual sales on its online store amounted to $36.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
blueair.com's monthly revenueOVER TIME
Over the past three months, blueair.com revenue has experienced growth of 67%, compared to the preceding three months.
blueair.com competitors
In December 2025, blueair.com outperformed its competitors in terms of revenue, with a revenue of $5,490,125. Its closest competitor in revenue was molekule.com with $346,156. blueair.com also had the highest number of transactions at 17,309, followed by natlallergy.com with 1,325 transactions. However, blueair.com had a lower average order value (AOV) range of $300-$325 compared to competitors like molekule.com and oransi.com with an AOV range of $425-$450. blueair.com's conversion rate of 3.00-3.50% was higher than most of its competitors, with natlallergy.com having the closest conversion rate at 2.00-2.50%. Overall, blueair.com stood out as a strong performer in terms of revenue and conversion rate in the air purifier market in December 2025.
Revenue share by device at blueair.com
In December large majority of sales on blueair.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
blueair.com channels
Identify top traffic channels that drive growth for blueair.comand discover how performance of traffic channels has changed over time.
blueair.com Google Ads spend
Evaluate blueair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blueair.com devices
Review blueair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
