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Sep 2025
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Home/Insights/Retailers/blueair.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.6M
Revenue
Sep 25
308.4K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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Blueair.com is a website that sells a range of air purifiers and accessories. They provide products that help improve indoor air quality by removing various airborne pollutants such as dust, allergens, and odors. The site offers a diverse collection of efficient and innovative air filtration systems to accommodate different air purifying needs.

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blueair.com Annual Revenue and Growth

blueair.com's annual sales on its online store amounted to $36.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$36.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
blueair.com revenue by year

blueair.com's monthly revenueOVER TIME
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Over the past three months, blueair.com revenue has experienced decline of 0.5%, compared to the preceding three months.

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blueair.com revenue decline for last six months
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OVERVIEW
In September 2025, blueair.com generated $2,608,407 in online sales, significantly surpassing the median of $210,220 for the consumer electronics sector, while achieving a conversion rate between 2.50-3.00%, close to the industry high of 3.85%. The average order value (AOV) ranged from $300-325, notably lower than the high of $893. With 308,355 sessions, blueair.com outperformed the median of 49,877 but remained distant from the top competitor, apple.com, which had 579,696,653 sessions. Overall, these metrics illustrate blueair.com’s strong performance within the competitive landscape of consumer electronics.
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blueair.com competitors

In September 2025, blueair.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. blueair.com generated $2,608,407 in revenue from 8,427 transactions and 308,355 sessions, with an AOV of $300-325 and a conversion rate of 2.50-3.00%. In comparison, rabbitair.com had $345,336 in revenue from 734 transactions and 93,880 sessions, with an AOV of $450-475 and a conversion rate of 0.50-1.00%. natlallergy.com, oransi.com, molekule.com, and airoasis.com also fell short of blueair.com in terms of revenue, transactions, and sessions. blueair.com's higher AOV and conversion rate demonstrate its competitive edge in the air purification market in 2025.

rabbitair.com screenshot
#1 rabbitair.com
345.3K
Revenue
93.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
natlallergy.com screenshot
#2 natlallergy.com
132.8K
Revenue
38.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
oransi.com screenshot
#3 oransi.com
132.2K
Revenue
48.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
molekule.com screenshot
#4 molekule.com
250.1K
Revenue
149.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
airoasis.com screenshot
#5 airoasis.com
193.4K
Revenue
54.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
blueair.com vs top market performers
blueair.com
top retailers
conversion rate vs average order value for blueair.com and its competitors
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Revenue share by device at blueair.com

In September large majority of sales on blueair.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on blueair.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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blueair.com channels

Identify top traffic channels that drive growth for blueair.comand discover how performance of traffic channels has changed over time.

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blueair.com Google Ads spend

Evaluate blueair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blueair.com devices

Review blueair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blueair.com top markets

Explore blueair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blueair.com country & global rank

Assess the ranking of blueair.com among other retailers within its primary country and worldwide.

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