GRIPS CUSTOMERS & RESEARCH PARTNERS
Groceries, household essentials, cleaning supplies, and affordable everyday items for budget-conscious families. Convenient shopping options for household needs.
812M
99M
6.5-7.0%
$100-200
15+
Affordable Household Essentials's aggregate online sales across tracked retailers amounted to $9.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 8% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Affordable Household Essentials retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Affordable Household Essentials retailers, with performance tracked over time.
Other
Home Fragrance
200+ retailers tracked
Plant and Gardening Supplies
150+ retailers tracked
Online Plant Nurseries
150+ retailers tracked
Lighting Solutions
150+ retailers tracked
Outdoor Camping Gear
150+ retailers tracked
Home Decor and Accessories
100+ retailers tracked
Kitchenware and Culinary Tools
100+ retailers tracked
