GRIPS CUSTOMERS & RESEARCH PARTNERS
Yoga mats, props, and wellness apparel supporting mindful practice. Inventory includes blocks, straps, meditation cushions, and natural body care products for holistic wellness.
1.41M
698K
1.0-1.5%
$100-200
10+
Yoga's aggregate online sales across tracked retailers amounted to $22M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
78%
Mobile
22%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Yoga retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Yoga retailers, with performance tracked over time.
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