GRIPS CUSTOMERS & RESEARCH PARTNERS
Water filters, purification systems, softeners, and cartridges for household and commercial water treatment.
19M
3.96M
2.0-2.5%
$200-300
100+
Water Filtration and Purification's aggregate online sales across tracked retailers amounted to $261M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 14% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Water Filtration and Purification retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Water Filtration and Purification retailers, with performance tracked over time.
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