Sunscreen, skincare, and sun protection products with focus on organic, mineral-based formulations designed for various skin types and protection needs.
8M
2.44M
3.5-4.0%
$0-100
30+
Sun Protection and Skincare's aggregate online sales across tracked retailers amounted to $57M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 119% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Sun Protection and Skincare retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Sun Protection and Skincare retailers, with performance tracked over time.
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