GRIPS CUSTOMERS & RESEARCH PARTNERS
Personal hygiene and grooming products including wipes, deodorants, antiperspirants, razors, and body care soaps.
381K
211K
4.5-5.0%
$0-100
15+
Personal Hygiene's aggregate online sales across tracked retailers amounted to $6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 39% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Personal Hygiene retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personal Hygiene retailers, with performance tracked over time.
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