GRIPS CUSTOMERS & RESEARCH PARTNERS
Women's intimate apparel including bras, underwear, lingerie, sleepwear, and swimwear.
52M
17M
2.0-2.5%
$100-200
60+
Online Lingerie's aggregate online sales across tracked retailers amounted to $754M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Online Lingerie retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Online Lingerie retailers, with performance tracked over time.
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