GRIPS CUSTOMERS & RESEARCH PARTNERS
Nutritional supplements, protein powders, vitamins, meal replacement shakes, health drinks, and wellness products designed to support fitness and overall health goals.
3.55M
1.34M
2.5-3.0%
$0-100
40+
Nutritional Supplements and Meal Replacements's aggregate online sales across tracked retailers amounted to $44M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 2% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Nutritional Supplements and Meal Replacements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Nutritional Supplements and Meal Replacements retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
