Home/Insights/Industries/Health & Beauty/Natural Skin Care and BeautyOnline Industry Intelligence — Health & Beauty — May 2026

Natural Skin Care and Beauty

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Natural and organic skincare, beauty, and self-tanning products with clean ingredients. Non-toxic formulations for face, body, and personal care routines.

2.26M

Revenue
May 26

917K

Sessions
May 26

3.0-3.5%

Conv. rate
May 26

$0-100

AOV
May 26

30+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Natural Skin Care and Beauty Annual Online Revenue and Growth

Natural Skin Care and Beauty's aggregate online sales across tracked retailers amounted to $15M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$15M

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Natural Skin Care and Beauty monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 51% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Natural Skin Care and Beauty

BY REVENUE

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Natural Skin Care and Beauty revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

62%

Mobile

38%

Natural Skin Care and Beauty performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 30+

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Natural Skin Care and Beauty traffic channels

Identify the top traffic channels driving growth across Natural Skin Care and Beauty retailers, and see how channel performance has shifted over time.

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Natural Skin Care and Beauty Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Skin Care and Beauty retailers, with performance tracked over time.

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Natural Skin Care and Beauty top markets

Explore the key markets for Natural Skin Care and Beauty — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Natural Skin Care and Beauty retailer rankings

See how retailers rank within Natural Skin Care and Beauty and worldwide by revenue, traffic and growth.

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