GRIPS CUSTOMERS & RESEARCH PARTNERS
Natural and aluminum-free deodorants made with plant-based ingredients for sensitive skin and chemical-free odor protection.
3.26M
2.18M
2.0-2.5%
$0-100
20+
Natural Deodorants's aggregate online sales across tracked retailers amounted to $42M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 14% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
62%
Mobile
38%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Natural Deodorants retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Deodorants retailers, with performance tracked over time.
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