GRIPS CUSTOMERS & RESEARCH PARTNERS
Nail polishes, gel systems, acrylics, art tools, lamps, and professional supplies for at-home and salon-quality manicures.
7.8M
4.28M
2.0-2.5%
$0-100
60+
Nail Care and Enhancement's aggregate online sales across tracked retailers amounted to $99M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 25% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Nail Care and Enhancement retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Nail Care and Enhancement retailers, with performance tracked over time.
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