Home/Insights/Industries/Health & Beauty/Hair StylingOnline Industry Intelligence — Health & Beauty — May 2026

Hair Styling

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Professional hair styling tools including blow dryers, curling irons, straighteners, and premium haircare products for all hair types.

20M

Revenue
May 26

4.16M

Sessions
May 26

1.5-2.0%

Conv. rate
May 26

$300-400

AOV
May 26

15+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Hair Styling Annual Online Revenue and Growth

Hair Styling's aggregate online sales across tracked retailers amounted to $202M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue Tracked (GMV)

2025

$202M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Hair Styling monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 16% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Hair Styling

BY REVENUE

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Hair Styling revenue by device

BY REVENUE

Share of industry revenue split across devices.

Mobile

61%

Desktop

39%

Hair Styling performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Hair Styling traffic channels

Identify the top traffic channels driving growth across Hair Styling retailers, and see how channel performance has shifted over time.

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Hair Styling Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Hair Styling retailers, with performance tracked over time.

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Hair Styling top markets

Explore the key markets for Hair Styling — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Hair Styling retailer rankings

See how retailers rank within Hair Styling and worldwide by revenue, traffic and growth.

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