GRIPS CUSTOMERS & RESEARCH PARTNERS
Natural and non-toxic skincare products, makeup, lip care, beauty tools, and cosmetic items with eco-friendly and cruelty-free formulations for consumers.
8.8M
3.92M
2.5-3.0%
$0-100
50+
Eco-Friendly Beauty's aggregate online sales across tracked retailers amounted to $146M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 47% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
69%
Mobile
31%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Eco-Friendly Beauty retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Eco-Friendly Beauty retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
