Home/Insights/Industries/Health & Beauty/CBD WellnessIndustry Intelligence — Health & Beauty — Apr 2026

CBD Wellness

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CBD wellness products including oils, tinctures, gummies, capsules, topicals, and pet products derived from hemp.

14M

Revenue
Apr 26

3.66M

Sessions
Apr 26

4.0-4.5%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

150+

Retailers
Tracked

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CBD Wellness Annual Revenue and Growth

CBD Wellness's aggregate online sales across tracked retailers amounted to $176M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$176M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

CBD Wellness monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 11% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in CBD Wellness

BY REVENUE

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CBD Wellness revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

56%

Mobile

44%

CBD Wellness performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 150+

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CBD Wellness traffic channels

Identify the top traffic channels driving growth across CBD Wellness retailers, and see how channel performance has shifted over time.

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CBD Wellness Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across CBD Wellness retailers, with performance tracked over time.

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CBD Wellness top markets

Explore the key markets for CBD Wellness — the countries contributing the highest revenue, transactions, sessions and ad spend.

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CBD Wellness retailer rankings

See how retailers rank within CBD Wellness and worldwide by revenue, traffic and growth.

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