GRIPS CUSTOMERS & RESEARCH PARTNERS
Hemp-derived cannabidiol products offered in various forms such as oils, capsules, edibles, topicals, and specialized pet formulations designed for wellness support.
6.1M
1.77M
3.5-4.0%
$0-100
40+
CBD and Hemp-derived Wellness's aggregate online sales across tracked retailers amounted to $78M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 11% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
64%
Mobile
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across CBD and Hemp-derived Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across CBD and Hemp-derived Wellness retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
