GRIPS CUSTOMERS & RESEARCH PARTNERS
CBD oils, gummies, topicals, capsules, and pet-specific products derived from hemp. All items are lab-tested and formulated to address wellness, relaxation, and relief applications.
17M
4.39M
4.0-4.5%
$0-100
200+
CBD's aggregate online sales across tracked retailers amounted to $202M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 8% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
50%
Mobile
50%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 200+
Identify the top traffic channels driving growth across CBD retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across CBD retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
