GRIPS CUSTOMERS & RESEARCH PARTNERS
Essential oils, aromatherapy products, herbal botanical supplements, plant-based formulations, and wellness accessories formulated for natural health support and personal self-care.
8.6M
1.72M
3.5-4.0%
$100-200
40+
Botanical Wellness's aggregate online sales across tracked retailers amounted to $115M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 34% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
72%
Mobile
28%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Botanical Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Botanical Wellness retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
