GRIPS CUSTOMERS & RESEARCH PARTNERS
Men's grooming products including beard care oils, balms, shaving tools, razors, and facial grooming accessories.
5.8M
2.94M
1.5-2.0%
$100-200
50+
Beard Care's aggregate online sales across tracked retailers amounted to $95M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 53% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Beard Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beard Care retailers, with performance tracked over time.
Other
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550+ retailers tracked
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500+ retailers tracked
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500+ retailers tracked
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450+ retailers tracked
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400+ retailers tracked
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350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
