GRIPS CUSTOMERS & RESEARCH PARTNERS
Loose-leaf and herbal teas with organic options, specialty blends sourced globally with tea brewing equipment, infusers, pots and related serving and preparation accessories.
3.96M
1.95M
2.5-3.0%
$0-100
50+
Tea and Herbal's aggregate online sales across tracked retailers amounted to $65M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 52% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
55%
Mobile
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Tea and Herbal retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Tea and Herbal retailers, with performance tracked over time.
Other
