GRIPS CUSTOMERS & RESEARCH PARTNERS
Specialty loose-leaf teas, matcha powders, and ceremonial tea products sourced globally. Includes tea brewing accessories, teaware, and educational resources about tea preparation and origins.
4.05M
2.05M
2.5-3.0%
$0-100
40+
Matcha and Specialty Teas's aggregate online sales across tracked retailers amounted to $70M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 54% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Matcha and Specialty Teas retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Matcha and Specialty Teas retailers, with performance tracked over time.
Other
