Home/Insights/Industries/Food, Beverages & Tobacco/Baked Goods and DessertsIndustry Intelligence — Food, Beverages & Tobacco — Apr 2026

Baked Goods and Desserts

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Fresh and artisanal baked goods, desserts, pastries, and confections available for purchase or home delivery.

3.87M

Revenue
Apr 26

1.1M

Sessions
Apr 26

4.0-4.5%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

30+

Retailers
Tracked

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Baked Goods and Desserts Annual Revenue and Growth

Baked Goods and Desserts's aggregate online sales across tracked retailers amounted to $64M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$64M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Baked Goods and Desserts monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 42% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Baked Goods and Desserts

BY REVENUE

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Baked Goods and Desserts revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

62%

Mobile

38%

Baked Goods and Desserts performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 30+

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Baked Goods and Desserts traffic channels

Identify the top traffic channels driving growth across Baked Goods and Desserts retailers, and see how channel performance has shifted over time.

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Baked Goods and Desserts Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Baked Goods and Desserts retailers, with performance tracked over time.

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Baked Goods and Desserts top markets

Explore the key markets for Baked Goods and Desserts — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Baked Goods and Desserts retailer rankings

See how retailers rank within Baked Goods and Desserts and worldwide by revenue, traffic and growth.

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