Fresh and artisanal baked goods, desserts, pastries, and confections available for purchase or home delivery.
3.87M
1.1M
4.0-4.5%
$0-100
30+
Baked Goods and Desserts's aggregate online sales across tracked retailers amounted to $64M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 42% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
62%
Mobile
38%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Baked Goods and Desserts retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baked Goods and Desserts retailers, with performance tracked over time.
Other