Security and Surveillance

Security and Surveillance Annual Online Revenue and Growth

Security and Surveillance's aggregate online sales across tracked retailers amounted to $689M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Across tracked retailers in this industry, indexed revenue declined by 22% from Dec to May.

Share of industry revenue split across devices.

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 60+

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Security and Surveillance traffic channels

Identify the top traffic channels driving growth across Security and Surveillance retailers, and see how channel performance has shifted over time.

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Security and Surveillance Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Security and Surveillance retailers, with performance tracked over time.

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Security and Surveillance top markets

Explore the key markets for Security and Surveillance — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Security and Surveillance retailer rankings

See how retailers rank within Security and Surveillance and worldwide by revenue, traffic and growth.

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