GRIPS CUSTOMERS & RESEARCH PARTNERS
Protective cases, screen protectors, and defensive accessories for smartphones, tablets, laptops, and smartwatches designed to prevent drops, scratches, and impacts.
19M
8.6M
2.0-2.5%
$100-200
40+
Electronic Device Protection's aggregate online sales across tracked retailers amounted to $244M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 37% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
55%
Mobile
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Electronic Device Protection retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Electronic Device Protection retailers, with performance tracked over time.
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