GRIPS CUSTOMERS & RESEARCH PARTNERS
Consumer electronics and household appliances from major established brands. Includes televisions, refrigerators, audio-visual equipment, and other essential home technology products and services.
909M
143M
1.0-1.5%
$400-500
30+
Consumer Electronics and Home Appliances's aggregate online sales across tracked retailers amounted to $15B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 51% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
64%
Mobile
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Consumer Electronics and Home Appliances retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Consumer Electronics and Home Appliances retailers, with performance tracked over time.
Other
Firearms and Tactical Accessories
500+ retailers tracked
Vaping and Smoking Accessories
200+ retailers tracked
Audio Equipment
150+ retailers tracked
Vaping
150+ retailers tracked
Device Protection Accessories
100+ retailers tracked
Tech Accessories and Connectivity Solutions
100+ retailers tracked
Mobile Phone Accessories
100+ retailers tracked
