GRIPS CUSTOMERS & RESEARCH PARTNERS
Tactical and personal protective equipment including body armor, plate carriers, helmets, and protective apparel for professionals and emergency response personnel.
33M
4.59M
2.0-2.5%
$200-300
70+
Tactical and Personal Protective Equipment's aggregate online sales across tracked retailers amounted to $387M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 8% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Tactical and Personal Protective Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Tactical and Personal Protective Equipment retailers, with performance tracked over time.
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