GRIPS CUSTOMERS & RESEARCH PARTNERS
Personal protective equipment, industrial safety gear, body armor, and tactical apparel for law enforcement and workers.
30M
7.2M
2.0-2.5%
$100-200
40+
Safety Equipment and Protective Gear's aggregate online sales across tracked retailers amounted to $345M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 7% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
63%
Mobile
37%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Safety Equipment and Protective Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Safety Equipment and Protective Gear retailers, with performance tracked over time.
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