GRIPS CUSTOMERS & RESEARCH PARTNERS
Firefighting and emergency response protective equipment including helmets, turnout gear, boots, gloves, and tools.
11M
1.22M
3.0-3.5%
$200-300
15+
Firefighting and Emergency Response Gear's aggregate online sales across tracked retailers amounted to $205M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 47% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Firefighting and Emergency Response Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firefighting and Emergency Response Gear retailers, with performance tracked over time.
Other
Firearms and Accessories
500+ retailers tracked
Firearm Accessories and Parts
300+ retailers tracked
Firearm Components and Accessories
200+ retailers tracked
Personal Protective Equipment
100+ retailers tracked
Custom Printing Services
100+ retailers tracked
Tools and Equipment
100+ retailers tracked
Cleaning Equipment and Supplies
80+ retailers tracked
