Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/rufflebutts.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for rufflebutts.comrufflebutts.com

Start benchmarking for free
Sign in with GoogleSign up with Google
409.2K
Revenue
Sep 26
132.1K
Sessions
Sep 26
5.0-5.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
Loading...

Rufflebutts.com is an online platform that sells a wide range of childrens clothing and accessories. They offer items such as ruffled bloomers, tops, dresses, swimwear, and hair accessories. The website caters to both boys and girls, providing trendy and comfortable outfits for infants, babies, and toddlers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

rufflebutts.com Annual Revenue and Growth

rufflebutts.com's annual sales on its online store amounted to $7.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.1M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
rufflebutts.com revenue by year

rufflebutts.com's monthly revenueOVER TIME
View real-time data

Over the past three months, rufflebutts.com revenue has experienced decline of 15%, compared to the preceding three months.

View real-time data
rufflebutts.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
rufflebutts.com significantly outperforms a typical fashion and apparel store in key metrics. For September 2026, its revenue reached $409,000, far exceeding the typical $63,500. The site boasts a conversion rate of 5.00-5.50%, well above the typical range of 0.67% to 3.16%. With an average order value (AOV) of $50-75, it remains within the typical range of $79 to $406. Additionally, rufflebutts.com attracted 132,000 sessions, compared to approximately 26,000 for a typical fashion and apparel store, showcasing its strong online presence.
Read more

rufflebutts.com competitors

The competitive set includes rufflebutts.com, liamandlilly.com, swimzip.com, sydneysosweet.com, pocolocoswims.com, and miabellebaby.com. As of September 2026, rufflebutts.com leads significantly with a revenue of $409,000, outperforming swimzip.com’s $369,000 and all other competitors. In transactions, rufflebutts.com again stands out with 7,046, well ahead of swimzip.com’s 3,846 and significantly surpassing liamandlilly.com’s 23. For sessions, rufflebutts.com dominates with 132,000, far exceeding swimzip.com’s 89,200 and leaving all others trailing behind. While rufflebutts.com’s average order value (AOV) ranges from $50-75, competitors like pocolocoswims.com show a higher AOV of $150-175, but this does not compensate for rufflebutts.com’s overall stronger performance in revenue, transactions, and sessions.

liamandlilly.com screenshot
#1 liamandlilly.com
2.5K
Revenue
709.7
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
swimzip.com screenshot
#2 swimzip.com
369.2K
Revenue
89.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
sydneysosweet.com screenshot
#3 sydneysosweet.com
16.1K
Revenue
9.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
pocolocoswims.com screenshot
#4 pocolocoswims.com
21.7K
Revenue
4K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
miabellebaby.com screenshot
#5 miabellebaby.com
4K
Revenue
8.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
rufflebutts.com vs top market performers
rufflebutts.com
top retailers
conversion rate vs average order value for rufflebutts.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at rufflebutts.com

In September large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries rufflebutts.com operates in

rufflebutts.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

rufflebutts.com channels

Identify top traffic channels that drive growth for rufflebutts.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

rufflebutts.com Google Ads spend

Evaluate rufflebutts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

rufflebutts.com devices

Review rufflebutts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

rufflebutts.com top markets

Explore rufflebutts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

rufflebutts.com country & global rank

Assess the ranking of rufflebutts.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard