rufflebutts.com
Rufflebutts.com is an online platform that sells a wide range of childrens clothing and accessories. They offer items such as ruffled bloomers, tops, dresses, swimwear, and hair accessories. The website caters to both boys and girls, providing trendy and comfortable outfits for infants, babies, and toddlers.
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rufflebutts.com Annual Revenue and Growth
rufflebutts.com's annual sales on its online store amounted to $7.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
rufflebutts.com's monthly revenueOVER TIME
Over the past three months, rufflebutts.com revenue has experienced decline of 8.1%, compared to the preceding three months.
rufflebutts.com competitors
The competitive set includes rufflebutts.com, swimzip.com, liamandlilly.com, sydneysosweet.com, pocolocoswims.com, and miabellebaby.com. In July 2026, rufflebutts.com generated $609,000 in revenue, ranking second overall, trailing swimzip.com by $391,000. While rufflebutts.com led with 163,000 sessions, it trails swimzip.com by 1,677 transactions, totaling 8,143. The average order value (AOV) for rufflebutts.com is between $50-75, which is lower than swimzip.com’s AOV of $100-125. Additionally, rufflebutts.com’s conversion rate stands at 4.50-5.00%, which is competitive but lower than swimzip.com’s rate of 6.00-6.50%. Comparatively, liamandlilly.com, with a revenue of $2,530, and sydneysosweet.com, with $7,882, show significantly weaker performance.
Revenue share by device at rufflebutts.com
In July large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rufflebutts.com operates in
rufflebutts.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rufflebutts.com channels
Identify top traffic channels that drive growth for rufflebutts.comand discover how performance of traffic channels has changed over time.
rufflebutts.com Google Ads spend
Evaluate rufflebutts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rufflebutts.com devices
Review rufflebutts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
