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Oct 2025
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Home/Insights/Retailers/rufflebutts.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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483.4K
Revenue
Oct 25
99K
Sessions
Oct 25
8.0-8.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Rufflebutts.com is an online platform that sells a wide range of childrens clothing and accessories. They offer items such as ruffled bloomers, tops, dresses, swimwear, and hair accessories. The website caters to both boys and girls, providing trendy and comfortable outfits for infants, babies, and toddlers.

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rufflebutts.com Annual Revenue and Growth

rufflebutts.com's annual sales on its online store amounted to $4.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
rufflebutts.com revenue by year

rufflebutts.com's monthly revenueOVER TIME
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Over the past three months, rufflebutts.com revenue has experienced decline of 19%, compared to the preceding three months.

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rufflebutts.com revenue decline for last six months
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OVERVIEW
In October 2025, rufflebutts.com, a lifestyle/fashion and apparel retailer, generated $483,408 in revenue, significantly surpassing the median of $80,524 for its industry. With a remarkable conversion rate of 8.00-8.50%, well above the high average of 3.36%, and an average order value (AOV) ranging from $50-$75, rufflebutts shows strong customer engagement despite the industry's top performer, shein.com, boasting revenue of $977,396,912. Additionally, rufflebutts recorded 98,966 sessions, far exceeding the lifestyle median of 33,163 sessions, illustrating its effective reach in a competitive market.
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rufflebutts.com competitors

In October 2025, rufflebutts.com outperformed its competitors in terms of revenue, with a total of $483,408 compared to the closest competitor, swimzip.com, at $406,434. rufflebutts.com also had the highest number of transactions at 8,051, while its closest competitor, miabellebaby.com, had 1,403 transactions. In terms of sessions, rufflebutts.com had 98,966 sessions, surpassing all its competitors. While rufflebutts.com had a conversion rate range of 8.00-8.50%, swimzip.com followed with a range of 6.00-6.50%. The average order value (AOV) for rufflebutts.com was between $50-75, whereas pocolocoswims.com had the highest AOV range of $125-150. Overall, rufflebutts.com displayed strong performance across revenue, transactions, sessions, conversion rate, and AOV compared to its competitors in October 2025.

swimzip.com screenshot
#1 swimzip.com
406.4K
Revenue
68K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
sydneysosweet.com screenshot
#2 sydneysosweet.com
13.1K
Revenue
12.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
pocolocoswims.com screenshot
#3 pocolocoswims.com
18.8K
Revenue
4.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
120.6K
Revenue
185K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
madison-drake.com screenshot
#5 madison-drake.com
3.9K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rufflebutts.com vs top market performers
rufflebutts.com
top retailers
conversion rate vs average order value for rufflebutts.com and its competitors
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Revenue share by device at rufflebutts.com

In October large majority of sales on rufflebutts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on rufflebutts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rufflebutts.com channels

Identify top traffic channels that drive growth for rufflebutts.comand discover how performance of traffic channels has changed over time.

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rufflebutts.com Google Ads spend

Evaluate rufflebutts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rufflebutts.com devices

Review rufflebutts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rufflebutts.com top markets

Explore rufflebutts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rufflebutts.com country & global rank

Assess the ranking of rufflebutts.com among other retailers within its primary country and worldwide.

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