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Jan 2026
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Home/Insights/Retailers/rufflebutts.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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737.3K
Revenue
Jan 26
121.9K
Sessions
Jan 26
9.5-10.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Rufflebutts.com is an online platform that sells a wide range of childrens clothing and accessories. They offer items such as ruffled bloomers, tops, dresses, swimwear, and hair accessories. The website caters to both boys and girls, providing trendy and comfortable outfits for infants, babies, and toddlers.

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rufflebutts.com Annual Revenue and Growth

rufflebutts.com's annual sales on its online store amounted to $7.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
rufflebutts.com revenue by year

rufflebutts.com's monthly revenueOVER TIME
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Over the past three months, rufflebutts.com revenue has experienced growth of 55%, compared to the preceding three months.

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rufflebutts.com revenue growth for last six months
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OVERVIEW
In January 2026, rufflebutts.com achieved impressive performance metrics in the lifestyle/fashion and apparel industry, generating $737,263 in online sales, significantly exceeding the median revenue of $91,806, with a conversion rate of 9.5-10% that far surpasses the industry average of 3.1%. The average order value (AOV) ranged between $50-75, which, while lower than the industry’s high of $390, remained competitive. Additionally, the site attracted 121,911 sessions, considerably higher than the median of 38,909, showcasing strong consumer interest, despite shein.com leading the category with over 809 million in revenue and 279 million sessions.
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rufflebutts.com competitors

When comparing rufflebutts.com to its competitors in January 2026, it is evident that rufflebutts.com falls slightly behind in revenue at $737,263. However, rufflebutts.com excels in the number of transactions with 11,686 and sessions with 121,911. The Average Order Value (AOV) for rufflebutts.com falls in the mid-range at $50-75, while the conversion rate is strong at 9.50-10.00%. In contrast, swimzip.com outperforms rufflebutts.com in revenue at $886,514, but has fewer transactions and sessions. sydneysosweet.com has significantly lower revenue at $8,717 and a lower conversion rate at 1.50-2.00%, while pocolocoswims.com and miabellebaby.com fall in between rufflebutts.com and its competitors in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, rufflebutts.com holds its own in the competitive market, showing strength in customer engagement and conversion.

swimzip.com screenshot
#1 swimzip.com
886.5K
Revenue
88K
Sessions
9.0-9.5%
Conv. rate
$100-125
AOV
sydneysosweet.com screenshot
#2 sydneysosweet.com
8.7K
Revenue
7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
pocolocoswims.com screenshot
#3 pocolocoswims.com
22.4K
Revenue
5.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
59.1K
Revenue
170K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
cecilandlou.com screenshot
#5 cecilandlou.com
91.3K
Revenue
37.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
rufflebutts.com vs top market performers
rufflebutts.com
top retailers
conversion rate vs average order value for rufflebutts.com and its competitors
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Revenue share by device at rufflebutts.com

In January large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rufflebutts.com channels

Identify top traffic channels that drive growth for rufflebutts.comand discover how performance of traffic channels has changed over time.

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rufflebutts.com Google Ads spend

Evaluate rufflebutts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rufflebutts.com devices

Review rufflebutts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rufflebutts.com top markets

Explore rufflebutts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rufflebutts.com country & global rank

Assess the ranking of rufflebutts.com among other retailers within its primary country and worldwide.

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