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May 2025
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Home/Insights/Retailers/rufflebutts.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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654.2K
Revenue
184.9K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
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Rufflebutts.com is an online platform that sells a wide range of childrens clothing and accessories. They offer items such as ruffled bloomers, tops, dresses, swimwear, and hair accessories. The website caters to both boys and girls, providing trendy and comfortable outfits for infants, babies, and toddlers.

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rufflebutts.com's revenueOVER TIME
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Over the past three months, rufflebutts.com revenue has experienced growth of 40%, compared to the preceding three months.

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rufflebutts.com revenue growth for last six months
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OVERVIEW
In May 2025, rufflebutts.com, an online FASHION AND APPAREL store, generated $654,234 in revenue, with a conversion rate of 5.00-5.50% and an AOV of $50-75. Comparatively, shein.com leads the industry with $731,622,726 in revenue and 224,142,058 sessions. rufflebutts.com's performance metrics exceed the median revenue of $81,783, conversion rate of 3.09%, AOV of $415, and sessions of 33,223 in the FASHION AND APPAREL sector. Despite a highly competitive market, rufflebutts.com maintains strong performance metrics in online sales, conversion rate, AOV, and sessions.
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rufflebutts.com competitors

In May 2025, rufflebutts.com, with a revenue of $654,234, 9,391 transactions, 184,867 sessions, an AOV of $50-75, and a conversion rate of 5.00-5.50%, faces tough competition in the children's clothing industry. Among its competitors, swimzip.com stands out with a significantly higher revenue of $993,780, 10,117 transactions, 145,821 sessions, an AOV of $75-100, and a conversion rate of 6.50-7.00%. This indicates that SwimZip has a higher number of transactions and sessions, as well as a better conversion rate compared to rufflebutts.com. However, in terms of revenue, rufflebutts.com outperforms some of its competitors like sydneysosweet.com and liamandlilly.com. Each competitor has its own strengths and weaknesses, with some excelling in certain metrics while lacking in others.

liamandlilly.com screenshot
#1 liamandlilly.com
2.3K
Revenue
592.3
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
swimzip.com screenshot
#2 swimzip.com
993.8K
Revenue
145.8K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
sydneysosweet.com screenshot
#3 sydneysosweet.com
6.7K
Revenue
5.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
pocolocoswims.com screenshot
#4 pocolocoswims.com
19.3K
Revenue
3.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
miabellebaby.com screenshot
#5 miabellebaby.com
52.7K
Revenue
96.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
rufflebutts.com vs top market performers
rufflebutts.com
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conversion rate vs average order value for rufflebutts.com and its competitors
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Revenue share by device at rufflebutts.com

In May large majority of sales on rufflebutts.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

In May large majority of sales on rufflebutts.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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rufflebutts.com channels

Identify top traffic channels that drive growth for rufflebutts.comand discover how performance of traffic channels has changed over time.

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rufflebutts.com Google Ads spend

Evaluate rufflebutts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rufflebutts.com devices

Review rufflebutts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rufflebutts.com top markets

Explore rufflebutts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rufflebutts.com country & global rank

Assess the ranking of rufflebutts.com among other retailers within its primary country and worldwide.

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