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Jun 2026
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Home/Insights/Retailers/rufflebutts.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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468.4K
Revenue
Jun 26
145.8K
Sessions
Jun 26
4.5-5.0%
Conv. rate
Jun 26
$50-75
AOV
Jun 26
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Rufflebutts.com is an online platform that sells a wide range of childrens clothing and accessories. They offer items such as ruffled bloomers, tops, dresses, swimwear, and hair accessories. The website caters to both boys and girls, providing trendy and comfortable outfits for infants, babies, and toddlers.

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rufflebutts.com Annual Revenue and Growth

rufflebutts.com's annual sales on its online store amounted to $7.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
rufflebutts.com revenue by year

rufflebutts.com's monthly revenueOVER TIME
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Over the past three months, rufflebutts.com revenue has experienced decline of 20%, compared to the preceding three months.

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rufflebutts.com revenue decline for last six months
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OVERVIEW
In June 2026, rufflebutts.com generated impressive online sales of $468,371, significantly surpassing the FASHION AND APPAREL median of $72,361, with a conversion rate between 4.50-5.00%, exceeding the industry average of 3.17%. The site achieved an Average Order Value (AOV) of $50-75, notably lower than the high of $404 in the sector. With 145,757 sessions, rufflebutts.com performed well compared to the median of 28,254, but still far behind the leading giant, shein.com, which boasts $810,274,273 in revenue and 281,242,442 sessions, highlighting rufflebutts.com’s strong position in a competitive market.
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rufflebutts.com competitors

As of June 2026, rufflebutts.com generated a revenue of $468,371 with 6,973 transactions, reflecting a conversion rate of 4.50-5.00% from 145,757 sessions. In contrast, swimzip.com outperformed rufflebutts.com significantly, achieving a revenue of $1,860,967 with 17,213 transactions and a conversion rate of 7.50-8.00%, indicating a stronger market position. liamandlilly.com reported a modest revenue of $2,530, but with a higher AOV of $100-125, resulting in a conversion rate of 3.00-3.50%. Meanwhile, pocolocoswims.com saw revenue of $54,852 with a higher AOV of $150-175, but a lower transaction count. Additionally, miabellebaby.com generated $71,426 from 677 transactions, although it struggled with a conversion rate of only 0.50-1.00%. Overall, rufflebutts.com holds a competitive stance, but faces strong competition from swimzip.com and others.

liamandlilly.com screenshot
#1 liamandlilly.com
2.5K
Revenue
709.7
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
swimzip.com screenshot
#2 swimzip.com
1.9M
Revenue
217.2K
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
sydneysosweet.com screenshot
#3 sydneysosweet.com
7K
Revenue
4.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
pocolocoswims.com screenshot
#4 pocolocoswims.com
54.9K
Revenue
9.1K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
miabellebaby.com screenshot
#5 miabellebaby.com
71.4K
Revenue
95.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
rufflebutts.com vs top market performers
rufflebutts.com
top retailers
conversion rate vs average order value for rufflebutts.com and its competitors
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Revenue share by device at rufflebutts.com

In June large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries rufflebutts.com operates in

rufflebutts.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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rufflebutts.com channels

Identify top traffic channels that drive growth for rufflebutts.comand discover how performance of traffic channels has changed over time.

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rufflebutts.com Google Ads spend

Evaluate rufflebutts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rufflebutts.com devices

Review rufflebutts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rufflebutts.com top markets

Explore rufflebutts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rufflebutts.com country & global rank

Assess the ranking of rufflebutts.com among other retailers within its primary country and worldwide.

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