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May 2026
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Home/Insights/Retailers/rufflebutts.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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878K
Revenue
May 26
206.6K
Sessions
May 26
6.0-6.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Rufflebutts.com is an online platform that sells a wide range of childrens clothing and accessories. They offer items such as ruffled bloomers, tops, dresses, swimwear, and hair accessories. The website caters to both boys and girls, providing trendy and comfortable outfits for infants, babies, and toddlers.

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rufflebutts.com Annual Revenue and Growth

rufflebutts.com's annual sales on its online store amounted to $7.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rufflebutts.com revenue by year

rufflebutts.com's monthly revenueOVER TIME
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Over the past three months, rufflebutts.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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rufflebutts.com revenue decline for last six months
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OVERVIEW
In May 2026, rufflebutts.com achieved impressive performance metrics in the FASHION AND APPAREL industry, generating $878,041 in online sales, significantly surpassing the median of $74,720. Its conversion rate ranged from 6.00% to 6.50%, well above the industry average of 3.18%, while the average order value (AOV) stood between $50-$75. The site recorded 206,604 sessions, which, although lower than shein.com’s 309,473,559 sessions, still exceeded the median of 29,212 in its category, showcasing strong consumer engagement and market presence in a competitive landscape.
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rufflebutts.com competitors

In May 2026, rufflebutts.com reported impressive metrics with a revenue of $878,041 from 13,099 transactions, yielding a conversion rate of 6.00-6.50%. In comparison, swimzip.com led in revenue with $1,582,386 and a higher conversion rate of 8.00-8.50% despite fewer sessions (179,422) than rufflebutts.com. Meanwhile, liamandlilly.com generated a modest $2,266 from 18 transactions, resulting in a conversion rate of only 2.50-3.00%, showing significant room for growth. pocolocoswims.com achieved a revenue of $69,681 with a conversion rate of 3.50-4.00% from 477 transactions. sydneysosweet.com and miabellebaby.com lagged behind, with revenues of $8,161 and $137,132, respectively, both facing low conversion rates under 2%. Overall, rufflebutts.com demonstrates a strong market position, particularly in conversion efficiency compared to its competitors, while swimzip.com excels in revenue generation.

liamandlilly.com screenshot
#1 liamandlilly.com
2.3K
Revenue
700
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
swimzip.com screenshot
#2 swimzip.com
1.6M
Revenue
179.4K
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
sydneysosweet.com screenshot
#3 sydneysosweet.com
8.2K
Revenue
8.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
pocolocoswims.com screenshot
#4 pocolocoswims.com
69.7K
Revenue
12.8K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
miabellebaby.com screenshot
#5 miabellebaby.com
137.1K
Revenue
191.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
rufflebutts.com vs top market performers
rufflebutts.com
top retailers
conversion rate vs average order value for rufflebutts.com and its competitors
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Revenue share by device at rufflebutts.com

In May large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on rufflebutts.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries rufflebutts.com operates in

rufflebutts.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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rufflebutts.com channels

Identify top traffic channels that drive growth for rufflebutts.comand discover how performance of traffic channels has changed over time.

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rufflebutts.com Google Ads spend

Evaluate rufflebutts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rufflebutts.com devices

Review rufflebutts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rufflebutts.com top markets

Explore rufflebutts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rufflebutts.com country & global rank

Assess the ranking of rufflebutts.com among other retailers within its primary country and worldwide.

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