GRIPS CUSTOMERS & RESEARCH PARTNERS
Housing, coops, and supplies for small animals including chickens, rabbits, and guinea pigs with bedding and feeders.
2.98M
835K
2.0-2.5%
$100-200
10+
Small Animal Care and Supplies's aggregate online sales across tracked retailers amounted to $24M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 63% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Small Animal Care and Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Small Animal Care and Supplies retailers, with performance tracked over time.
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