omlet.us
Omlet.us is an online platform that offers a wide range of products related to keeping and caring for various small animals, especially chickens, rabbits, and guinea pigs. They sell items like pet housing, accessory kits, feeders, bedding, and supplies needed to create safe and comfortable living environments for these pets.
GRIPS CUSTOMERS & RESEARCH PARTNERS
omlet.us Annual Revenue and Growth
omlet.us's annual sales on its online store amounted to $11M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
omlet.us's monthly revenueOVER TIME
Over the past three months, omlet.us revenue has experienced decline of 22%, compared to the preceding three months.
omlet.us competitors
When comparing omlet.us to its competitors in September 2025, omlet.us stands out with a revenue of $471,323 from 1,442 transactions and 128,131 sessions. The average order value (AOV) ranges from $325 to $350, with a conversion rate of 1.00-1.50%. In contrast, mypetchicken.com generates $246,215 in revenue from 2,381 transactions and 96,963 sessions, with an AOV of $100-$125 and a higher conversion rate of 2.00-2.50%. guineadad.com lags behind with $48,675 in revenue from 1,018 transactions and 78,594 sessions, with an AOV of $25-$50 and a similar conversion rate of 1.00-1.50%. homeandroost.co.uk and backyardchickencoops.com.au have even lower revenues, transactions, and sessions, with smallpetselect.com being the closest competitor with a revenue of $152,916 from 2,199 transactions and 91,340 sessions, boasting a higher AOV of $50-$75 and a conversion rate of 2.00-2.50%.
Revenue share by device at omlet.us
In September large majority of sales on omlet.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
omlet.us channels
Identify top traffic channels that drive growth for omlet.usand discover how performance of traffic channels has changed over time.
omlet.us Google Ads spend
Evaluate omlet.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
omlet.us devices
Review omlet.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
