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Feb 2025
All countries
TRANSACTION INTELLIGENCE - FEB 2025 GLOBALLY

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632K
Revenue
121.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
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Omlet.us is an online platform that offers a wide range of products related to keeping and caring for various small animals, especially chickens, rabbits, and guinea pigs. They sell items like pet housing, accessory kits, feeders, bedding, and supplies needed to create safe and comfortable living environments for these pets.

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omlet.us's revenueOVER TIME
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Over the past three months, omlet.us revenue has experienced decline of 28%, compared to the preceding three months.

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omlet.us revenue decline for last six months
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OVERVIEW
omlet.us, in the pets_and_animals industry, had a revenue of $631,953 (median $28,122), conversion rate of 1.50-2.00% (high: 2.99%, low: 1.05%), AOV of $300-325 (high: $319, low: $58), and 121,116 sessions (median 21,263) in February 2025. The top store in the category was ariat.com with $10,225,990 revenue and 3,717,678 sessions.
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omlet.us competitors

omlet.us outperforms its competitors in terms of revenue, with $631,953 compared to the closest competitor, smallpetselect.com, with $226,971. However, in terms of transactions, mypetchicken.com leads with 6,919 transactions compared to omlet.us with 2,014 transactions. omlet.us has a competitive advantage in sessions with 121,116 sessions, falling just behind mypetchicken.com with 249,950 sessions. The average order value (AOV) for omlet.us ranges from $300-325, higher than most competitors like guineadad.com and homeandroost.co.uk with AOVs ranging from $25-50. Conversion rate-wise, omlet.us falls in the middle with a range of 1.50-2.00, with competitors like smallpetselect.com leading with a range of 3.00-3.50. Despite facing tough competition, omlet.us maintains a strong position in the market with its impressive revenue and AOV metrics.

#1 mypetchicken.com
657K
Revenue
249.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#2 guineadad.com
58.7K
Revenue
58.3K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
#3 homeandroost.co.uk
28.1K
Revenue
89.4K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
#4 backyardchickencoops.com.au
3.2K
Revenue
47.5K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
#5 smallpetselect.com
227K
Revenue
120.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
omlet.us vs top market performers
omlet.us
top retailers
conversion rate vs average order value for omlet.us and its competitors
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omlet.us channels

Identify top traffic channels that drive growth for omlet.usand discover how performance of traffic channels has changed over time.

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omlet.us Google Ads spend

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omlet.us devices

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omlet.us top markets

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omlet.us country & global rank

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