omlet.us
Omlet.us is an online platform that offers a wide range of products related to keeping and caring for various small animals, especially chickens, rabbits, and guinea pigs. They sell items like pet housing, accessory kits, feeders, bedding, and supplies needed to create safe and comfortable living environments for these pets.
GRIPS CUSTOMERS & RESEARCH PARTNERS
omlet.us Annual Revenue and Growth
omlet.us's annual sales on its online store amounted to $7.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
omlet.us's monthly revenueOVER TIME
Over the past three months, omlet.us revenue has experienced growth of 35%, compared to the preceding three months.
omlet.us competitors
When comparing omlet.us to its competitors in March 2026, we see that omlet.us outperforms most in terms of revenue with $1,025,061. mypetchicken.com comes in second with $490,190, followed by smallpetselect.com at $275,927. However, in terms of transactions, mypetchicken.com leads with 4,785, while omlet.us follows with 3,300. omlet.us has the highest sessions at 209,087, surpassing even mypetchicken.com at 189,656. The Average Order Value (AOV) for omlet.us falls in the range of $300-$325, tying with backyardchickencoops.com.au, while mypetchicken.com has the lowest AOV at $100-$125. Conversion rates for omlet.us range from 1.50%-2.00%, on par with mypetchicken.com but below smallpetselect.com at 3.00%-3.50%. Overall, omlet.us performs well across various metrics when compared to its competitors in the poultry and pet supply industry.
Revenue share by device at omlet.us
In March large majority of sales on omlet.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
omlet.us channels
Identify top traffic channels that drive growth for omlet.usand discover how performance of traffic channels has changed over time.
omlet.us Google Ads spend
Evaluate omlet.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
omlet.us devices
Review omlet.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
