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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for omlet.usomlet.us

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648.7K
Revenue
Aug 26
205.5K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$325-350
AOV
Aug 26
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Omlet.us is an online platform that offers a wide range of products related to keeping and caring for various small animals, especially chickens, rabbits, and guinea pigs. They sell items like pet housing, accessory kits, feeders, bedding, and supplies needed to create safe and comfortable living environments for these pets.

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omlet.us Annual Revenue and Growth

omlet.us's annual sales on its online store amounted to $7.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$7.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
omlet.us revenue by year

omlet.us's monthly revenueOVER TIME
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Over the past three months, omlet.us revenue has experienced decline of 19%, compared to the preceding three months.

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omlet.us revenue decline for last six months
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OVERVIEW
In August 2026, omlet.us attracted 206,000 sessions, significantly higher than the typical pets and animals retailer, which sees around 22,100 sessions monthly. This impressive traffic translated into revenue of $649,000 for online sales, far exceeding the typical pets and animals retailer's monthly revenue of approximately $49,700. The site's conversion rate stands at 0.50-1.00%, which is within the typical pets and animals retailer's range of 0.73% to 2.74%. Additionally, omlet.us's average order value (AOV) of $325-350 falls within the typical pets and animals retailer's AOV range of $70 to $347, highlighting its competitive positioning in the category.
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omlet.us competitors

In stark contrast to mypetchicken.com, which recorded a revenue of $334,000 and a conversion rate of 2.00-2.50%, omlet.us leads significantly with a revenue of $649,000 and a conversion rate of 0.50-1.00% as of August 2026. While omlet.us outperforms in revenue and sessions at 206,000, it trails behind in transactions with 1,961, ranking third compared to smallpetselect.com, which has 4,462 transactions. The average order value (AOV) for omlet.us ranges from $325-350, notably higher than mypetchicken.com's AOV of $100-125. In the broader landscape, guineadad.com falls short with a revenue of $82,100 and an AOV of $50-75, while homeandroost.co.uk brings in $13,600 with an AOV of $25-50. Although backyardchickencoops.com.au reports an AOV of $275-300, its revenue is only 1,854, demonstrating that omlet.us excels across multiple metrics, particularly in revenue and session counts.

mypetchicken.com screenshot
#1 mypetchicken.com
334.1K
Revenue
142.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
guineadad.com screenshot
#2 guineadad.com
82.1K
Revenue
75K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
homeandroost.co.uk screenshot
#3 homeandroost.co.uk
13.6K
Revenue
62.5K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
backyardchickencoops.com.au screenshot
#4 backyardchickencoops.com.au
1.9K
Revenue
62.7K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
smallpetselect.com screenshot
#5 smallpetselect.com
332.8K
Revenue
123.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
omlet.us vs top market performers
omlet.us
top retailers
conversion rate vs average order value for omlet.us and its competitors
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Revenue share by device at omlet.us

In August large majority of sales on omlet.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on omlet.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries omlet.us operates in

omlet.us is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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omlet.us channels

Identify top traffic channels that drive growth for omlet.usand discover how performance of traffic channels has changed over time.

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omlet.us Google Ads spend

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omlet.us devices

Review omlet.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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omlet.us top markets

Explore omlet.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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omlet.us country & global rank

Assess the ranking of omlet.us among other retailers within its primary country and worldwide.

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