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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for omlet.usomlet.us

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442K
Revenue
Aug 25
152.3K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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Omlet.us is an online platform that offers a wide range of products related to keeping and caring for various small animals, especially chickens, rabbits, and guinea pigs. They sell items like pet housing, accessory kits, feeders, bedding, and supplies needed to create safe and comfortable living environments for these pets.

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omlet.us Annual Revenue and Growth

omlet.us's annual sales on its online store amounted to $11M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$11M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
omlet.us revenue by year

omlet.us's monthly revenueOVER TIME
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Over the past three months, omlet.us revenue has experienced decline of 40%, compared to the preceding three months.

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omlet.us revenue decline for last six months
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OVERVIEW
In August 2025, omlet.us, a PETS industry online store, generated $442,015 in revenue with a conversion rate of 0.50-1.00% and an AOV of $300-325. The store had 152,328 sessions, compared to the highest sessions of 4,069,815 from ariat.com in the same category. Despite not having the highest revenue or conversion rate, omlet.us's AOV falls within the mid-range at $311. With a median revenue of $39,872, median sessions of 17,081, and high and low conversion rates of 3.4% and 0.6% respectively, omlet.us demonstrates solid performance metrics in the competitive PETS industry.
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omlet.us competitors

In August 2025, omlet.us outperformed its competitors in terms of revenue, with a total of $442,015. The closest competitor in revenue was mypetchicken.com with $381,359. In transactions, omlet.us had 1,445 compared to the highest number of transactions by mypetchicken.com with 3,790. In sessions, omlet.us had 152,328, slightly higher than mypetchicken.com's 149,526. However, omlet.us had a higher Average Order Value (AOV) range of $300-$325 compared to mypetchicken.com's $100-$125. In conversion rate, omlet.us fell within the range of 0.50-1.00, while mypetchicken.com had a higher conversion rate range of 2.50-3.00. Overall, omlet.us showed strong performance across various metrics compared to its competitors in the same industry in August 2025.

mypetchicken.com screenshot
#1 mypetchicken.com
381.4K
Revenue
149.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
guineadad.com screenshot
#2 guineadad.com
48.5K
Revenue
79.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
homeandroost.co.uk screenshot
#3 homeandroost.co.uk
18.3K
Revenue
91.3K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
backyardchickencoops.com.au screenshot
#4 backyardchickencoops.com.au
3K
Revenue
65.1K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
smallpetselect.com screenshot
#5 smallpetselect.com
170.9K
Revenue
99.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
omlet.us vs top market performers
omlet.us
top retailers
conversion rate vs average order value for omlet.us and its competitors
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Revenue share by device at omlet.us

In August large majority of sales on omlet.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on omlet.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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omlet.us channels

Identify top traffic channels that drive growth for omlet.usand discover how performance of traffic channels has changed over time.

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omlet.us Google Ads spend

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omlet.us devices

Review omlet.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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omlet.us top markets

Explore omlet.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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omlet.us country & global rank

Assess the ranking of omlet.us among other retailers within its primary country and worldwide.

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