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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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472.8K
Revenue
160.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
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Omlet.us is an online platform that offers a wide range of products related to keeping and caring for various small animals, especially chickens, rabbits, and guinea pigs. They sell items like pet housing, accessory kits, feeders, bedding, and supplies needed to create safe and comfortable living environments for these pets.

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omlet.us's revenueOVER TIME
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Over the past three months, omlet.us revenue has experienced decline of 33%, compared to the preceding three months.

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omlet.us revenue decline for last six months
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OVERVIEW
In July 2025, omlet.us in the pets_and_animals industry generated $472,822 in online sales with a conversion rate of 0.50-1.00% and an AOV of $300-325. This places them above the median revenue of $37,429 but below the very high conversion rate of 3.3% and AOV of $317. Despite 160,274 sessions, ariat.com remains the leader with 3,938,636 sessions. The highest online store revenue is ariat.com with $8,692,865, showcasing the competitive landscape within the industry.
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omlet.us competitors

omlet.us, with a revenue of $472,822 from 1,529 transactions and 160,274 sessions in July 2025, competes in the niche market of pet chicken supplies. Compared to its competitors, mypetchicken.com leads in transactions with 3,164 but falls short in revenue at $328,282, while guineadad.com has a lower revenue of $54,855 from 1,022 transactions. homeandroost.co.uk has the lowest revenue at $24,227 with 546 transactions, but backyardchickencoops.com.au boasts a high Average Order Value (AOV) of $250-$275 despite only 6 transactions. smallpetselect.com has a competitive AOV range of $75-$100 with a high conversion rate of 2.50-3.00. omlet.us stands out for its revenue and sessions, showing strength in both customer engagement and sales performance compared to its competitors in the pet chicken industry.

mypetchicken.com screenshot
#1 mypetchicken.com
328.3K
Revenue
138.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
guineadad.com screenshot
#2 guineadad.com
54.9K
Revenue
79.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
homeandroost.co.uk screenshot
#3 homeandroost.co.uk
24.2K
Revenue
111.3K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
backyardchickencoops.com.au screenshot
#4 backyardchickencoops.com.au
1.5K
Revenue
57K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
smallpetselect.com screenshot
#5 smallpetselect.com
242.5K
Revenue
122.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
omlet.us vs top market performers
omlet.us
top retailers
conversion rate vs average order value for omlet.us and its competitors
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Revenue share by device at omlet.us

In July large majority of sales on omlet.us, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on omlet.us, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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omlet.us channels

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omlet.us Google Ads spend

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omlet.us devices

Review omlet.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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omlet.us top markets

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omlet.us country & global rank

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