GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Menards.com, Ace Hardware, Lowe's, and Amazon, Zircon posted 5.9% revenue growth over the period, with an additional 5.6% month-over-month gain in the most recent tracked month. The brand's revenue is notably diversified, with Menards.com leading at 29.9% share, closely followed by acehardware.com at 28.4% and lowes.com at 26.2%, while Amazon trailed at 14.6%. The average product price stood at $26.69, edging down 1.1% across the full period even as the latest month saw prices tick up 1.5% to $27.00. This balanced channel distribution—with three of four retailers each commanding over a quarter of revenue—signals a resilient, well-hedged in-store footprint. Together, these Grips Intelligence datapoints point to a brand experiencing steady demand growth alongside modest pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Zircon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zircon.
BY REVENUE
Zircon sells 18% online and 82% offline. Online runs through 3 channels; offline through 3.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 114K ratings on 4 channels, Zircon averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.18
Price
$166K
Revenue
$59.99
Price
$117K
Revenue
$49.99
Price
$116K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
