According to Grips Intelligence data tracking four major retailers from January to February 2026, Zircon maintains a diversified retail presence with Menards.com leading revenue share at 32.4%, closely followed by Acehardware.com at 29.8%, Lowes.com at 20.7%, and Amazon at 16.5%. The brand's average product price sits at $27.41, reflecting a modest 0.2% overall price increase during the tracked period. Notably, Zircon's revenue experienced a significant 14.5% decline over the observed timeframe, signaling potential headwinds in consumer demand or increased competitive pressure. The relatively even distribution of revenue across brick-and-mortar retailer websites versus Amazon suggests Zircon has built a strong omnichannel strategy, with traditional home improvement channels accounting for over 83% of total tracked revenue. These trends make Zircon an interesting brand to watch as it navigates pricing stability amid declining sales volume heading further into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Zircon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zircon.