GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across Menards, Ace Hardware, Lowe's, and Amazon, Zircon holds the strongest revenue share at Menards.com with 32.4%, followed closely by Ace Hardware at 28.9%. Lowe's accounts for 23.4% of Zircon's revenue share, while Amazon trails at just 14.4%, suggesting the brand's strength lies primarily in traditional hardware retail channels. The average product price for Zircon sits at $26.94, with pricing trending upward by 2.0% over the tracked period. Despite the positive pricing momentum, overall revenue declined by 7.7%, indicating potential volume softness even as price points rise. This combination of rising prices and falling revenue may signal shifting consumer demand or increased competitive pressure in Zircon's core retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Zircon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zircon.
BY REVENUE
Zircon sells 20% online and 80% offline. Online runs through 3 retailers; offline through 3.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 80K ratings on 4 retailers, Zircon averages 3.9★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
3.9
/ 5
From 80K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$41.45
Price
$169K
Revenue
$49.99
Price
$94K
Revenue
