GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to September 30, 2026 across Lowe's, Ace Hardware, Menards, Amazon and Home Depot, Zircon — a brand under ZRCN Inc. (OTCQX: ZRCN) — carried an average product price of $26.96. Revenue distribution is notably balanced at the top, with Lowe's accounting for 29.9% of year-to-date revenue, Ace Hardware 27.9% and Menards 25.7%, leaving no single retailer dominant. Amazon contributed 15.3%, while Home Depot trailed far behind at just 1.2%, pointing to a clear expansion opportunity. Momentum softened over the July–September window, with revenue down 13.3% month over month and 6.4% across the quarter. Pricing held comparatively firm over the same stretch, easing 0.7% month over month to $27.14 and 2.0% overall, suggesting volume rather than discounting drove the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Zircon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zircon.
BY REVENUE
Zircon sells 22% online and 78% offline. Online runs through 3 channels; offline through 3.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 114K ratings on 5 channels, Zircon averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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