GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Home Depot shows Basement Watchdog, a brand of the privately held Glentronics, Inc., splitting its retail revenue nearly evenly between the two chains, with lowes.com at 53.8% and homedepot.com at 46.2%. Revenue has climbed 65.2% over the tracked timeseries window from May through July 2026, including 5.1% month-over-month growth in the most recent period. Pricing has moved up alongside volume, with the average selling price rising 25.3% to $186.71, even as the latest month ticked down a marginal 0.4%. That figure sits well above the brand's $165.16 average product price for the year to date, suggesting a mix shift toward higher-ticket items. Top-selling assortment at Home Depot reinforces this, led by items priced from $210.62 up to $474.77.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 65% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Basement Watchdog on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Basement Watchdog.
BY REVENUE
Basement Watchdog sells 52% online and 48% offline. Online runs through 2 channels; offline through 1.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 28K ratings on 2 channels, Basement Watchdog averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$474.90
Price
$190K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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