GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowes.com, Homedepot.com, and Amazon, Basement Watchdog maintains a highly concentrated retail footprint. Lowe's accounts for 56.0% of year-to-date revenue, with Home Depot close behind at 41.4%, leaving Amazon a marginal 2.6% share. The brand carries a premium average selling price of $169.95, with the most recent tracked month reaching $176.00, up 1.3% over the period despite a 3.1% month-over-month dip. Revenue expanded 17.3% across the tracked window, though momentum cooled late in the period with a 13.1% month-over-month decline. That combination of duopoly distribution and resilient pricing suggests the brand's growth trajectory remains tightly linked to the performance of its two dominant home improvement partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Basement Watchdog on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Basement Watchdog.
BY REVENUE
Basement Watchdog sells 51% online and 49% offline. Online runs through 3 channels; offline through 1. Online share has moved from 48% in May to 43% in Sep.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 30K ratings on 3 channels, Basement Watchdog averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$473.96
Price
$212K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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