GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes.com and HomeDepot.com from January to February 2026, Basement Watchdog demonstrated strong momentum with revenue growing 13.5% over the observed period. Most notably, the brand experienced a significant 42.8% month-over-month revenue surge, signaling accelerating demand. Lowes.com captured the majority of Basement Watchdog's revenue share at 54.4%, while HomeDepot.com accounted for the remaining 45.6%, reflecting a relatively balanced distribution between the two major home improvement retailers. The brand's average product price stood at $112.70, with pricing trending upward by 4.9% over the period. This combination of rising prices and strong revenue growth suggests robust consumer demand and solid brand positioning in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Basement Watchdog on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Basement Watchdog.