GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Yellow Jacket generated an average product price of $64.14 across five major retailers tracked between January and March 2026. Amazon dominated Yellow Jacket's revenue share at 71.2%, far outpacing Ace Hardware at 15.0% and Home Depot at 6.3%, with Lowe's and Menards trailing behind. The brand's average price saw a notable 16.6% increase over the tracked period, signaling a potential shift toward higher-priced product sales. Despite this pricing uptick, Yellow Jacket's overall revenue declined by 11.9% during Q1 2026, suggesting that rising prices may be impacting purchase volume. This combination of heavy Amazon dependence and a widening gap between price growth and revenue performance presents a key dynamic for Yellow Jacket heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 17% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Yellow Jacket on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Yellow Jacket.
BY REVENUE
