According to Grips Intelligence in-store data tracked from January 1 through September 30, 2026 across Amazon, acehardware.com, homedepot.com, lowes.com and menards.com, Yellow Jacket's demand is heavily concentrated in a single channel. Amazon alone accounts for 76.0% of year-to-date revenue, leaving acehardware.com (10.5%) and homedepot.com (8.4%) as distant secondary contributors, while lowes.com (2.8%) and menards.com (2.2%) remain marginal. The brand's average product price sits at $64.90, though pricing has firmed over the measured period, rising 5.8% overall and 4.9% month over month to $68.77. Revenue, by contrast, has been essentially flat, inching up 0.6% across the tracked window and just 0.3% versus the prior month. That gap between rising prices and stagnant revenue suggests unit volumes are softening, making channel diversification beyond Amazon the clearest growth lever ahead.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Yellow Jacket on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yellow Jacket.
BY REVENUE
Yellow Jacket sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 150K ratings on 5 channels, Yellow Jacket averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 150K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$83.99
Price
$23K
Revenue
$75.31
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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