GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Yellow Jacket maintains a strong market presence with Amazon commanding a dominant 74.2% share of the brand's total revenue. The brand's average product price sits at $63.58, reflecting a diverse portfolio that spans a wide price range across its retail partners. Ace Hardware holds the second-largest revenue share at 11.5%, followed by Home Depot at 6.6%, Lowe's at 4.9%, and Menards at 2.8%. Notably, Yellow Jacket's overall revenue grew 14.2% during the tracked period, signaling healthy upward momentum heading into the summer months. Average prices also trended upward with a 1.7% overall increase, suggesting the brand has been able to sustain pricing power across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Yellow Jacket on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Yellow Jacket.
BY REVENUE
Yellow Jacket sells 86% online and 14% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 79% in Jan to 89% in May.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 160K ratings on 5 retailers, Yellow Jacket averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 160K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$249.99
Price
$212K
Revenue
$255.40
Price
$196K
Revenue
$44.99
Price
$142K
Revenue
$67.44
Price
$113K
Revenue
$145.93
Price
$100K
Revenue
