GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, acehardware.com, homedepot.com, lowes.com and menards.com, Yellow Jacket's demand remains heavily concentrated in a single channel. Amazon alone accounts for 74.4% of year-to-date revenue, leaving the four home-improvement retailers to split the remaining quarter of the business. Ace Hardware is the strongest of that group at 10.7%, ahead of Home Depot at 7.9%, Lowe's at 4.5% and Menards at 2.6%. Momentum has been positive over the May–July window, with revenue up 7.7% month over month and 5.7% across the period. Pricing has been steadier, averaging $64.73 year to date and $64.95 in the most recent month — a 1.5% monthly uptick that still leaves the average 2.8% below where the quarter began.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Yellow Jacket on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yellow Jacket.
BY REVENUE
Yellow Jacket sells 87% online and 13% offline. Online runs through 3 channels; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 163K ratings on 5 channels, Yellow Jacket averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 163K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$249.99
Price
$222K
Revenue
$249.99
Price
$220K
Revenue
$67.45
Price
$207K
Revenue
$44.99
Price
$152K
Revenue
$146.46
Price
$78K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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