Yellow Jacket

Yellow Jacket Market Overview

Grips Intelligence in-store data tracked across Amazon, acehardware.com, homedepot.com, lowes.com and menards.com from January 1 to August 31, 2026 shows Yellow Jacket operating at an average product price of $64.34. Amazon dominates the brand's distribution mix with a commanding 75.0% of year-to-date revenue, leaving the remaining quarter split among home improvement and hardware retailers. Ace Hardware ranks as the strongest non-Amazon channel at 10.6% share, edging out Home Depot at 8.3%, while Lowe's (3.6%) and Menards (2.4%) trail well behind. Over the June-to-August window, revenue rose a modest 2.8% overall, though the most recent month slipped 5.5% against the prior month. Average selling price also softened, declining 2.1% across the period to $62.91, a 3.6% month-over-month drop that suggests increased promotional pressure heading into the fall.