GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Office Depot, Newegg, and Best Buy from January to February 2026, APC demonstrated a heavily concentrated retail strategy with Amazon commanding an dominant 85.4% share of total revenue. The brand's average product price stood at $142.00, though this reflected a 7.9% decline over the trailing period. APC experienced an 18.5% drop in overall revenue, signaling potential headwinds in consumer demand or shifting competitive dynamics. Notably, while revenue declined, average pricing saw a modest 0.9% month-over-month increase in the most recent period, suggesting the brand may be prioritizing margin preservation over volume. Newegg emerged as a premium-skewing channel for APC, featuring enterprise-grade products with average prices ranging up to $3,449.99, in stark contrast to Amazon's more consumer-oriented assortment.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for APC on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for APC.
BY REVENUE
$746.29
Price
$32K
Revenue
$720.35
Price
$31K
Revenue
