GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, APC generated the majority of its revenue through Amazon, which accounted for 79.7% of total revenue share between January and April 2026, followed by Newegg at 9.5% and Office Depot at 8.0% across the four tracked retailers. The brand's average product price stood at $150.68, though pricing showed a downward trend with a 2.7% overall decrease during the tracked period. Notably, the most recent month saw a steeper 5.5% drop in average price compared to the prior month, suggesting increasing price pressure or promotional activity. Revenue also experienced a slight overall decline of 0.2% over the period, with a sharper 15.4% month-over-month drop in the latest month. APC's product mix varies significantly by retailer, with Amazon focusing on consumer-grade units priced under $300 while Newegg carries enterprise-level solutions reaching up to $11,000.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for APC on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for APC.
BY REVENUE
APC sells 90% online and 10% offline. Online runs through 2 retailers; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 544K ratings on 4 retailers, APC averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 544K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$690.74
Price
$175K
Revenue
$2,426.57
Price
$73K
Revenue
