GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, Home Depot, Lowe's, Menards and Ace Hardware shows Woods averaging a product price of $18.51, with Amazon commanding 55.6% of year-to-date revenue. Home Depot follows as the second-largest channel at 23.6%, while Lowe's (9.7%) and Menards (9.5%) split a comparable share and Ace Hardware trails at 1.5%. Momentum has softened over the most recent quarter, with revenue down 17.8% month over month and 41.9% overall since May 2026. Average selling prices moved in the same direction, easing 5.6% month over month to $16.94 and declining 13.5% across the three-month window. The combination of falling revenue and softer pricing suggests promotional pressure rather than a pure demand-driven decline, making price positioning a key watch point for the balance of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Woods on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woods.
BY REVENUE
Woods sells 86% online and 14% offline. Online runs through 3 channels; offline through 3.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 975K ratings on 5 channels, Woods averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 975K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.63
Price
$206K
Revenue
$14.11
Price
$171K
Revenue
$98.52
Price
$154K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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