GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Home Depot, Lowe's, Menards and Ace Hardware, Woods — a brand owned by Canadian Tire Corporation (TSX: CTC.A) — generated the largest share of its revenue through Amazon at 41.6%, followed by homedepot.com at 31.5%. Lowe's and Menards contributed a comparable 13.1% and 12.0% respectively, while Ace Hardware accounted for just 1.8%, leaving the brand heavily concentrated in its top two accounts. The average product price across the tracked period was $16.61, placing Woods firmly in the accessible, high-volume price tier. Momentum improved over the July–September window, with revenue climbing 14.5% month over month and 8.9% across the quarter. Pricing also firmed modestly, rising 3.5% month over month to $16.16 and 2.8% overall, suggesting growth driven by both demand and mix rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Woods on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woods.
BY REVENUE
Woods sells 82% online and 18% offline. Online runs through 3 channels; offline through 3.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 919K ratings on 5 channels, Woods averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 919K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.58
Price
$136K
Revenue
$20.31
Price
$119K
Revenue
$17.63
Price
$71K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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