GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Amazon, and Home Depot shows Twist and Seal, a brand of privately held Midwest Innovative Products LLC, operating at an average product price of $8.42. Distribution is highly concentrated, with lowes.com accounting for 95.2% of year-to-date revenue, leaving Amazon at 2.6% and homedepot.com at just 2.0%. That reliance on a single retailer leaves the brand exposed to shelf-space and assortment decisions at one account. Recent momentum has softened, with revenue down 24.3% month over month and 12.5% lower across the May through July tracking window. Pricing, by contrast, has held firm, edging up 0.7% month over month to $8.23 and 0.5% over the same period, suggesting the decline is volume-driven rather than a result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Twist and Seal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Twist and Seal.
BY REVENUE
Twist and Seal sells 5% online and 95% offline. Online runs through 3 channels; offline through 1.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Twist and Seal averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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