GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Twist and Seal, a brand of the privately held Midwest Innovative Products LLC, concentrating nearly all of its measured sales in a single retail channel. Lowe's accounts for 97.3% of year-to-date revenue, with Home Depot contributing just 1.9%, leaving the brand heavily dependent on one partner. Average product price sits at $8.30 year to date, easing to $8.10 in the most recent month tracked, a 1.5% month-over-month decline. Revenue also softened over the June–August window, falling 10.4% month over month and 32.1% across the period. Together, the pricing and revenue trajectories suggest the brand's momentum is being tested in the channels tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Twist and Seal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Twist and Seal.
BY REVIEW COUNT
Across 27K ratings on 2 channels, Twist and Seal averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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