GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026, Twist and Seal — a brand of privately held Midwest Innovative Products LLC — shows a heavily concentrated retail footprint. Lowe's accounts for 97.7% of year-to-date revenue, leaving Home Depot with just 2.2%, a dependency that leaves the brand exposed to shelf-space decisions at a single account. Momentum has been strong in the most recent quarter, with revenue up 59.9% month over month and 43.3% higher across the July–September window. That growth came alongside softer pricing, as the average selling price slipped 5.1% month over month to $7.69 and declined 6.6% over the quarter, against a year-to-date average of $8.04. The combination suggests volume-led expansion rather than premiumization, making channel diversification the clearest lever for future growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Twist and Seal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Twist and Seal.
BY REVIEW COUNT
Across 26K ratings on 2 channels, Twist and Seal averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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