YARDDOG

YARDDOG Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Menards, Amazon, and Home Depot, YARDDOG — a brand operated under trademarks held by the privately held Willient, LLC — shows a heavily concentrated retail footprint. Menards accounts for 84.6% of year-to-date revenue, leaving Amazon at 8.2% and Home Depot at just 7.2%. That single-retailer dependence is notable given the brand's recent trajectory, with revenue down 16.8% over the June-to-August window and falling 16.1% month over month in the latest period. Pricing has held comparatively steady, with an average product price of $17.97 and a 1.3% increase across the tracked quarter, despite a 6.2% monthly dip to $18.19. The combination of resilient pricing and softening revenue suggests volume, rather than discounting, is driving the decline.