GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Yamaha experienced a notable 33.1% decline in overall revenue during this period. Amazon dominates Yamaha's online retail presence, commanding a 98.2% revenue share compared to Best Buy's modest 1.7%. The brand's average product price stood at $209.52, though this figure saw a 2.3% decrease over the tracked period. Among Yamaha's top-performing products on Amazon, premium items like the P225B digital piano ($731.22) and the RX-V6A AV receiver ($799.95) represent the highest price points in the lineup. These trends suggest Yamaha faces headwinds in maintaining online sales momentum heading into early 2026, making strategic pricing and retail channel optimization key areas to watch.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Yamaha on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Yamaha.
BY REVENUE
$478.16
Price
$1.03M
Revenue
