Home/Insights/Brands/OnkyoProduct Intelligence - 2026 YTD USA

Onkyo

10K+

Products Sold, Jan to Sep 2026

100+

# Offline Stores

$570.90

Avg. Price

4.4

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Onkyo Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Newegg and Best Buy, Onkyo — a brand operated by Premium Audio Company under Gentex Corporation (NASDAQ: GNTX) — commands an average product price of $570.48. Amazon dominates the brand's sales mix with 86.6% of revenue, leaving Newegg at 6.7% and Best Buy at 6.6% as secondary outlets. Momentum has weakened recently, with revenue falling 16.8% month-over-month and 22.3% across the July–September 2026 window. Pricing has held comparatively steady, slipping just 1.3% overall to a recent monthly average of $581.55, despite a sharper 6.1% single-month decline. Top-selling items skew premium, led by the TX-RZ50 9.2-Channel THX Certified AV Receiver at $1,054.71 and the TX-NR7100 at $746.65, indicating the brand's revenue remains anchored in higher-ticket purchases rather than entry-level volume.

Revenue Share by Channel
Data covers Amazon, Newegg, Best Buy

Onkyo's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Onkyo's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

Onkyo's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Onkyo on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Onkyo's channels

REVENUE SHARE

Revenue distribution across tracked channels for Onkyo.

Channels by revenue share

Distribution in %

Onkyo's online vs offline revenue split

BY REVENUE

Onkyo sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

93%

7%

Offline

Online channels

93%

Amazon.com
Newegg.com

Offline channels

7%

Best Buy stores

Onkyo's customer ratings

BY REVIEW COUNT

Across 72K ratings on 3 channels, Onkyo averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 72K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Onkyo

BY REVENUE

Amazon
Amazon
#1TX-NR7100 9.2-Channel THX Certified AV Receiver

$746.65

Price

$947K

Revenue

#2TX-RZ50 9.2-Channel THX Certified AV Receiver

$1,054.71

Price

$929K

Revenue

#3Onkyo DXC390 6 Disc CD Changer,Black

$305.85

Price

$860K

Revenue

#4Premium Wireless Headphones XR500

$149.99

Price

Revenue

#5Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#6Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved