GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Onkyo maintains a strong retail presence with Amazon commanding a dominant 92.5% of the brand's total revenue share. The brand's average product price sits at $624.70, reflecting a premium positioning in its category. However, Onkyo experienced a notable 33.3% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. Average pricing also saw a 4.4% overall decrease, suggesting possible discounting strategies or shifts in product mix toward lower-priced items. These trends indicate that while Onkyo remains heavily reliant on Amazon as its primary sales channel, the brand faces challenges in sustaining its recent revenue momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Onkyo on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Onkyo.
BY REVENUE
