GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Victrola's revenue is heavily concentrated at Amazon, which accounts for 95.6% of total revenue share, with Best Buy capturing just 3.8%. The brand's average product price during this period stood at $101.13, reflecting an 11.9% overall decrease in average pricing over the tracked months. Victrola experienced a significant revenue decline of 49.9% over the observed trend period, signaling notable softening in consumer demand. Despite the downturn, top-selling Victrola products on Amazon range from portable suitcase models priced around $57–$59 to premium multimedia center units reaching up to $187. These trends suggest Victrola faces pricing pressure and declining sales momentum across its key retail channels heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Victrola on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Victrola.
BY REVIEW COUNT
Across 4.29M ratings on 2 retailers, Victrola averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 4.29M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$156.02
Price
$1.62M
Revenue
$153.60
Price
$780K
Revenue
$57.16
Price
$587K
Revenue
$187.27
Price
$494K
Revenue
