GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, homedepot.com and Best Buy, Victrola's average product price sits at $95.29. Amazon dominates the brand's retail footprint with 85.6% of year-to-date revenue, leaving homedepot.com at 9.8% and Best Buy at just 4.5%. Momentum has softened over the tracked third-quarter window, with revenue falling 9.5% month-over-month and down 30.0% across the period. Pricing has moved in the same direction, with the average price slipping 7.6% month-over-month to $91.02 and declining 9.9% overall. The gap between the roughly $90 blended average and best-selling items priced between $140 and $190 suggests promotional activity and entry-level assortment are pulling realized prices well below flagship positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Victrola on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Victrola.
BY REVIEW COUNT
Across 4.43M ratings on 3 channels, Victrola averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 4.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.95
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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