GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Victrola generated an average product price of $103.21 across tracked retailers between January and March 2026. Amazon dominated Victrola's retail distribution, commanding a 96.4% revenue share compared to just 3.6% at Best Buy during the same period. The brand experienced a notable revenue decline of 68.9% over the tracked quarter, signaling significant headwinds in consumer demand. Victrola's average price also saw a modest 4.0% decrease over the period, suggesting some pricing pressure across its product lineup. These insights, sourced from Grips Intelligence, highlight Victrola's heavy reliance on Amazon as its primary retail channel amid a challenging sales environment.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 69% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Victrola on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Victrola.
BY REVENUE
$156.24
Price
$1.49M
Revenue
$148.50
Price
$679K
Revenue
$57.16
Price
$587K
Revenue
$190.64
Price
$421K
Revenue
