GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Menards, Lowe's, and Home Depot from January to February 2026, Xtra demonstrates a highly concentrated retail strategy with Menards commanding a dominant 94.8% share of the brand's total online revenue. The brand's average product price sits at a competitive $8.22, positioning it firmly in the value segment of its category. Notably, Xtra experienced impressive revenue growth of 135.6% over the trailing period, signaling strong momentum in online sales. However, the brand's average price declined 5.3% over the same period, suggesting that promotional activity or shifts in product mix may be driving the volume surge. Lowe's and Home Depot together account for just 5.2% of Xtra's online revenue, highlighting a significant opportunity for the brand to expand its digital footprint beyond Menards.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 136% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Xtra on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Xtra.
BY REVENUE
$41.46
Price
$2.61K
Revenue