GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Xtra demonstrated strong momentum across tracked retailers including Menards, Lowe's, and Home Depot, with overall revenue growing 18.0% during the period. Menards dominated as the brand's primary retail partner, commanding an overwhelming 93.9% share of total revenue. The average product price for Xtra sat at $8.54, while average pricing trended upward with a 4.6% increase over the quarter. Lowe's and Home Depot accounted for the remaining revenue share at 4.7% and 1.4% respectively, indicating a highly concentrated retail distribution strategy. This pricing and revenue growth suggests increasing consumer demand and strengthening market positioning for Xtra heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Xtra on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Xtra.