Xtra

Xtra Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Menards, Amazon, Lowe's, and Home Depot, Xtra — a brand within the Church & Dwight (NYSE: CHD) portfolio — shows a heavily concentrated retail footprint. Menards accounts for 73.2% of year-to-date revenue, while Amazon and Lowe's each contribute 11.7% and Home Depot trails at 3.4%. Momentum has softened over the June–August window, with revenue down 21.0% overall and a sharper 28.5% month-over-month decline in the most recent period. Pricing has also eased, with the average price falling 7.3% across the quarter to $8.93, despite a 3.0% uptick in the final month. The broader year-to-date average product price sits at $9.50, suggesting recent discounting pressure relative to the first half of the year.