Gain

Gain Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, menards.com and lowes.com, Gain — a brand under The Procter & Gamble Company (NYSE: PG) — carried an average product price of $14.91 year to date. Distribution is heavily concentrated, with Amazon accounting for 88.7% of tracked revenue, followed by menards.com at 7.6% and lowes.com at just 3.4%. Momentum has been positive over the May–July 2026 window, where revenue climbed 14.3% overall and rose 8.3% in the most recent month alone. Pricing has trended upward in parallel, with the average price reaching $15.45 in the latest month, a 1.2% monthly gain and a 3.5% increase across the period. The combination of rising volumes and firmer pricing suggests Gain is growing without relying on discounting, though its reliance on a single dominant channel remains a concentration risk.