GRIPS CUSTOMERS & RESEARCH PARTNERS
Gain is a brand owned by Procter & Gamble (NYSE: PG), which provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands. According to Grips Intelligence in-store data tracked across Amazon, menards.com, and lowes.com from January 1 to June 30, 2026, the brand posted strong momentum with overall revenue growing 21.6% over the period. Sales are heavily concentrated on a single retailer, with Amazon commanding an 87.4% share versus 8.7% for menards.com and just 3.4% for lowes.com. Pricing also trended upward, as the average product price of $14.73 climbed 5.9% over the period to reach $15.27. This combination of double-digit revenue growth and rising prices signals healthy demand and pricing power despite the brand's reliance on one dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Gain on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Gain.
BY REVENUE
Gain sells 88% online and 12% offline. Online runs through 1 channel; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.07M ratings on 3 channels, Gain averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 3.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.15
Price
$3.1M
Revenue
$17.80
Price
$2.66M
Revenue
$27.60
Price
$2.57M
Revenue
$12.99
Price
$1.15M
Revenue
$30.30
Price
$750K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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