GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com and lowes.com from January 1 to July 31, 2026 shows Shout, a brand of the family-owned S. C. Johnson & Son, posting revenue growth of 34.5% over the period. Momentum accelerated late in the window, with revenue up 19.9% month over month in the most recent tracked month. Amazon dominates the brand's measured footprint at 89.7% of revenue share, leaving menards.com at 6.7% and lowes.com at just 2.5%. Pricing has firmed alongside that growth, with the average product price climbing 13.8% to $6.99, above the $6.54 period average. Together, the figures point to a brand gaining both volume and price realization while remaining heavily concentrated in a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Shout on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Shout.
BY REVENUE
Shout sells 90% online and 10% offline. Online runs through 1 channel; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.44M ratings on 3 channels, Shout averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.05
Price
$1.74M
Revenue
$6.53
Price
$994K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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