GRIPS CUSTOMERS & RESEARCH PARTNERS
Shout, a brand within the S. C. Johnson & Son portfolio, shows a heavily concentrated channel mix in Grips Intelligence in-store data tracked across Amazon, menards.com and lowes.com from January 1 to August 31, 2026. Amazon accounts for 89.7% of year-to-date revenue, leaving menards.com at 6.7% and lowes.com at just 2.5%. Revenue grew 16.9% over the tracked period, though the most recent month slipped 3.2% against the prior month. Average product price sits at $6.55, down 2.1% across the period, pointing to modest price erosion alongside volume-led growth. Top-selling items span a wide price range, from a $3.68 22-ounce stain remover to $10.33 for a 72-count color catcher pack, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shout on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Shout.
BY REVENUE
Shout sells 90% online and 10% offline. Online runs through 1 channel; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.49M ratings on 3 channels, Shout averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.33
Price
$1.8M
Revenue
$6.49
Price
$1.05M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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