Brio

Brio Market Overview

According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon and Home Depot, Brio's brand performance saw revenue decline 15.6% over the period, with the most recent month down 10.5% versus the prior month. The brand carried an average product price of $123.60, which held essentially flat, dipping just 0.1% overall while ticking up 4.4% to $126.10 in the latest month. Amazon dominated Brio's channel mix at a 75.8% revenue share, with homedepot.com accounting for the remaining 23.4%. These figures point to a concentrated distribution footprint paired with recent revenue softening despite stable pricing. Together, the data suggests Brio's near-term challenge lies less in price positioning and more in sustaining sales momentum across its two primary retail channels.