GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Amazon, Menards, and Lowe's from January 1 to September 30, 2026, WORKHORSE — a brand of Workhorse Group Inc. (NASDAQ: WKHS) — recorded an average product price of $65.38. Distribution is heavily concentrated, with homedepot.com accounting for 77.4% of year-to-date revenue, far ahead of Amazon at 9.2%, Menards at 7.2%, and Lowe's at 6.1%. Momentum has softened over the measured period, as revenue declined 22.6% overall and fell 40.0% in the most recent month-over-month comparison. Pricing has been equally volatile, with the average selling price down 70.5% across the period despite a 67.3% month-over-month rebound to $37.61. Taken together, the figures point to a brand whose performance is tightly tied to a single dominant retail partner and to sharp swings in realized price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 70% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WORKHORSE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for WORKHORSE.
BY REVENUE
WORKHORSE sells 92% online and 8% offline. Online runs through 3 channels; offline through 1. Online share has moved from 100% in May to 85% in Sep.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 2.57K ratings on 4 channels, WORKHORSE averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 2.57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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