Woodford

Woodford Market Overview

Grips Intelligence in-store data tracked across Menards, Lowe's, Home Depot, Ace Hardware and Amazon from January 1 to September 30, 2026 shows Woodford — a brand owned by Brown-Forman Corporation (NYSE: BF.B) — concentrating the bulk of its retail revenue in a single banner, with Menards accounting for 46.7% of year-to-date sales. Lowe's follows at 29.5%, while Home Depot (10.7%), Ace Hardware (9.6%) and Amazon (3.4%) split the remainder, leaving roughly three-quarters of turnover dependent on two retailers. The average product price sits at $47.14 across the tracked period, though pricing has drifted notably higher, climbing 18.0% overall and reaching $56.18 in the most recent month on a 10.0% month-over-month increase. That richer mix has not offset volume pressure: revenue fell 13.1% month-over-month and is down 25.7% across the July–September timeseries window. The combination of rising prices and shrinking revenue suggests softening unit demand rather than a shift in channel strategy.