GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's, Ace Hardware, Home Depot and Amazon from January 1 to August 31, 2026 shows Woodford, a brand owned by Brown-Forman Corporation (NYSE: BF.B), concentrating nearly half of its revenue at a single retailer, with menards.com accounting for 47.8% of year-to-date sales. Lowe's follows at 28.8%, while Ace Hardware (10.1%), Home Depot (9.6%) and Amazon (3.7%) together make up less than a quarter of the total. The average product price sits at $46.01 across the period, though the most recent month reached $51.29 after a 7.5% month-over-month increase. Pricing has trended upward overall, rising 11.4% across the timeseries window. That gain has not translated into growth, however, as revenue fell 15.0% month-over-month and is down 31.4% over the three months to August 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Woodford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodford.
BY REVENUE
Woodford sells 18% online and 82% offline. Online runs through 3 channels; offline through 3. Online share has moved from 13% in Apr to 27% in Aug.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 65K ratings on 5 channels, Woodford averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$181.55
Price
$33K
Revenue
$274.51
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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