GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across menards.com, lowes.com, homedepot.com, acehardware.com and Amazon from January 1 to July 31, 2026, Woodford — a brand owned by Brown-Forman Corporation (NYSE: BF.B) — averaged a product price of $45.82. Menards is by far the largest revenue contributor at 47.7% share, followed by Lowe's at 28.6%, while Home Depot and Ace Hardware each account for 10.0% and Amazon trails at 3.7%. Revenue trended downward over the May–July window, falling 19.4% month-over-month and 30.7% across the period. Average selling price moved in the opposite direction, climbing 3.6% month-over-month to $47.71 and 10.3% overall. That combination of rising prices against contracting revenue suggests unit volumes, rather than pricing power, are the pressure point for Woodford's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Woodford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodford.
BY REVENUE
Woodford sells 16% online and 84% offline. Online runs through 3 channels; offline through 3.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 64K ratings on 5 channels, Woodford averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$180.08
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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