GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Woodford demonstrated strong momentum with revenue growing 138.5% over the tracked period. Menards.com emerged as the dominant sales channel, commanding a 47.3% revenue share, followed by Lowes.com at 24.6% and Homedepot.com at 13.6%. The brand's average product price during this period stood at $49.23, though pricing trended downward with a 17.0% decrease over the observed timeframe. Acehardware.com and Amazon accounted for the remaining share at 10.1% and 4.3% respectively, indicating Woodford's revenue is heavily concentrated in home improvement-focused retailers. This combination of significant revenue growth alongside declining average prices suggests expanding volume-driven demand for Woodford across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 139% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Woodford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Woodford.
BY REVENUE
Woodford sells 18% online and 82% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 30% in Dec to 13% in Apr.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 37K ratings on 5 retailers, Woodford averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 37K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$160.04
Price
$15K
Revenue
