GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Woodford generated an average product price of $53.51 across five major retailers tracked between January and March 2026. Menards.com dominated Woodford's retail distribution with a commanding 41.2% revenue share, followed by Lowes.com at 24.2% and HomeDepot.com at 18.4%. Notably, Woodford experienced impressive revenue growth of 116.3% over the tracked period, signaling strong demand momentum heading into the spring season. Meanwhile, average pricing decreased by 23.2% during the same timeframe, suggesting aggressive promotional activity or a shift in product mix toward lower-priced SKUs. Amazon accounted for just 5.1% of Woodford's revenue share, indicating the brand's sales remain heavily concentrated across traditional home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 116% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 23% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Woodford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Woodford.
BY REVENUE
$160.04
Price
$15K
Revenue
